Chapter

Building a Network of Directories

If you plan on building up a network of directories or plan on cross-linking your directories with your regular sites there are some things you should think about.

Because links on the web are a precious commodity and it’s difficult to get backlinks people have figured out one way to boost their own rankings is to create more websites themselves they can link back to their own websites from.

Building up your own network of websites to boost the ranking of one of your own websites is something the major search engines frown upon and penalize for. To deter people from boosting their own ranking via this method the search engines have added operations to their algorithm that check who owns what site, what IP the site uses, the local etc. And of course they know who is linking to who.

If you are going to cross-link your own websites to boost your own rankings then you need to do the following:

  • Register your domains under different accounts. Use different info for each website. You can create an account under
    different businesses or your spouses, parents and relative’s names.
  • Use different hosting accounts preferably ones
    located in different regions of the country or world.
  • Make sure your sites are on different class-c IP
    addresses. If you host all your sites on
    the same dedicated server or hosting account your sites probably use similar if
    not the same shared IP. A way to get
    around this is to use different hosting companies for each site. If you want to check your sites for different
    class-c blocks here is a free tool
    to use
    .
  • Don’t use Google Analytics or any other form of
    tracking (that includes Adsense) across your network. Anything that is the same across your network
    is an easy identifier.
  • There are many different ways to set up your
    network link wise and instead of going through them all I will refer you to a
    great eBook Michael Campbell has written. It was written in 2003 but is still pretty relevant today. It’s called Revenge of the Mininet and
    you can download it free from his site. Just click that link.

These are just a few things to worry about.  There’s a great blog post that goes in depth and links to other resources where you can get more information on this subject.

100-Plus Tips and Resources to Protect Your Site Network from the Google Borg

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